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Why Use eWAY?

How do we claim to be the leading payment gateway provider in Australia? Why should you use our services over the myriad of other providers available?

How can we increase your online sales and assist with your eCommerce site?
The following will leave you with no doubt as to why using eWAY is the best business decision you will ever make.

Australia's Award Winning Payment Gateway
The claim to be the leading company in any field has to be backed up with hard facts. We see many others claiming this title with no substantial evidence to back them up. Our claim is based on the fact that no one else offers the range of services, levels of security and comprehensive support that eWAY merchants enjoy.

eWAY

eWAY vs Non-merchant based processors
This one is easy - if you want to provide a professional payment process for your customers, while also maintaining control over your funds, eWAY is the best option. The non-merchant based systems offer a redirect payment process which means your customers leave your site to input their credit card details. With the threat of phishing scams and identity theft so well publicised, customers are more than likely to close their browser the instant they are transferred from your site. This means lost sales for you and customer dissatisfaction due to non-fulfillment of the sale.

eWAY allows you to keep customers on your site for the duration of their payment. You don't lose sales due to customer's misgivings, you maintain the branding and look-and-feel of your own site, and your entire sales process gets the professional edge that sets you apart from the competition.

The other sticking point is that these other systems control your funds at all time. In essence they act as a bank, holding your money until they decide you can access your funds. You then have to withdraw funds from them, incurring further fees and time spent chasing your own money. The fact that your money is controlled by a largely autonomous entity that is not held to the same laws and regulations as Australian financial institutions should definitely be a cause for concern.

eWAY at no time holds your money. All transfers and settlement of funds is handled by the banking network, which has the expertise and structures in place in order to fulfill these important tasks. Your money is immediately transferred to your Internet Merchant account, meaning the funds are yours and you control where they are settled. Funds are settled overnight, meaning you will have physically access to your money the following day, improving the vital cash flow for your business.

eWAY provides the level of professionalism needed for people serious about eCommerce. The ability to control your sales processes and your funds is essential to success as an online business.

eWAY vs other payment gateways
This comparison is somewhat harder to prove - all payment gateways operate on basically the same premise. The payment gateway sits in between your website and your merchant account, and passes transaction data back and forth. The difference between these providers is seen in the value-adding services, the importance placed on security and uptime, and the levels of support and customer satisfaction that are attained. We call these points of difference, and it is these points of difference that set us apart from our payment gateway rivals and makes eWAY the only choice for your online payments. These points of difference include:

24/7 Customer Support - No other provider can supply the levels of service and support that eWAY does. You can find source code, documentation and testing procedures on our site to assist with all your integration needs. We have helpdesk functionality for our merchants, as well as extensive online FAQs, guides and wizards for new and prospective merchants. Our email and phone support team is operated inhouse, meaning not only will you talk to a real person but that person is an expert in eCommerce and eWAY matters.

Supported Shopping Carts - eWAY is supported by over 80 shopping carts and various software products. This is more than any other payment provider in Australia. From free-of-charge open source carts to complete Content Management Systems, our supported shopping carts provide the functionality your need for your own solution. Plus the fact that they have already integrated with eWAY makes it even easier to start taking payments - for most carts it is simply a matter of entering your eWAY Customer ID.

Additional products/services - As well as allowing real-time payments on your website eWAY provides numerous value-adding services to assist and enhance your eCommerce needs, including:

Supported banks - eWAY supports all of the major Australian banks. We can also put you in touch with the bank(s) of your choice in order to setup your Internet Merchant Facility.

Security and Infrastructure - Our services are backed by the most stringent security measures available, and our cutting edge technologies enable us to maintain the up-time that our thousands of merchants rely on everyday.

The eWAY Difference - making eCommerce easy!