Why accept American Express®?
By allowing your customers the choice to use their American Express® cards, your online shop is open to boosting sales.
American Express® has over 78 million cardholders worldwide, with approximately 2 million alone in Australia. This represents a massive number of potential domestic and
overseas customers.
American Express® cards are particularly popular among corporate and government users due to company policies and mandates, meaning higher spends and more frequent sales. On top of this, American Express® cardholders
spend 107% more than members of other credit card schemes.
American Express® cardholders are extremely loyal - once they have found a merchant willing to accept American Express they are much more likely to revisit with their higher spend ratio.
On the converse, they are much less likely to visit merchants who don't accept American Express®, even if they have other credit cards.
To get a true idea of the potential in American Express® payments, between September 2006 and August 2007, Australian American Express® cardholders spent over $42 million with online merchants. This
amount doesn't even take into consideration the global online spend for American Express® cards.
The choice is easy. By accepting American Express® you open your business to more customers - customers who spend more money, spend more frequently and are loyal to merchants that accept American Express®.
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