Marketing

Now that you have the necessary information to set up your online business, you will need to start marketing your website. There are a number of ways to do this. Some methods are free and some cost money. The right marketing tool will be different for every company, but there are a few that make your life easy and some that even pay you for advertising for other businesses.

Submit to a Search Engine

There are many good Search Engines in cyber space and you should submit to as many free ones as you can. Depending on the expected revenue of your business, you may choose to pay particular Search Engines (such as Google, or Yahoo!) a sum of money to prioritise your website and essentially make your website appear above the others in search results - unless, of course, they've paid more money than you.

Advertising On Websites

There are a number of ways to advertise on the Internet. You could contact a company you wish to partner with and trade banners (small ads placed on a web page). Perhaps you could also negotiate newsletter content and include your partner's services in yours (and vice-versa). That is entirely up to you and them.

There is another form of advertising on the Internet, which has grown to be quite well known and very simple to use. This form of advertising has been adopted by a number of Internet businesses world-wide and is based on a per-click scheme. Here's how it works: You setup your website and sign-up for the advertising scheme The advertising company finds your website and provides you with links that are appropriate to the content of your website (these links may change on a regular basis) You receive money every time somebody clicks on one or more of these links. Similarly, certain advertising companies will pay you, per-click, to put their banner on your site. Afterall, you're advertising for them - why shouldn't you get paid for it? Two companies who adopt this advertising methodology are Google (AdSense) and ClixGalore Affiliate Network.

More Information

» Google - Search Engine
» Yahoo! - Search Engine
» AltaVista - Search Engine
» AdSense - Google Search Marketing
» ClixGalore - Banner Affiliates Program
» Overture - Yahoo! Search Marketing

We hope that this guide has helped you to understand the exciting world of eCommerce, and that you will soon be joining us with your new online venture!

If you have any questions on marketing your company, or require further information, please don't hesitate to contact us.