Richard Considine
28 July 2010
Online shopping has come a long way since 1999, when Kate Morris started her online beauty-products provider, Adore Beauty.
Back then, there was no such thing as an online shopping cart, reports the Sydney Morning Herald. But now, websites use them all the time - and few brick-and-mortar retail outlets don't offer at least a portion of their products online.
Morris got involved in online retail because she lived in a remote area of Tasmania, reports the Herald. Her site now receives a million hits each year.
"I'm bemused as to why companies are hesitant to get online," Morris told the paper. "When you think how much they spend on expensive magazine advertising I'm shocked they are not more supportive. My site is a way of reaching their target audience and it's free."
Morris told the Herald that she believes in the advantages of shopping online: "In a normal shop the information you can access is limited to the knowledge the sales assistant has ... but online you can access reviews about all the different products and find the one that's right for you."
Australians agree, as 5.9 million are currently shopping online. According to Nielsen, that's 13 percent more than in 2009. In addition, 51 percent of Aussies are repeat purchasers.
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