$1.5M worth of goods transacted through local payment gateway during 24 hour Click Frenzy
22 November, 2012 - Canberra, Australia - Australian online shoppers
are giving their credit cards a work out, with 24 hour sale Click Frenzy generating
a 200 percent increase in revenue for many retailers involved. Despite a rocky start
to the flash sale, Click Frenzy represented a significant increase in transactions
for participating retailers, offering hope to a concerned retail market in the lead
up to the holiday period.
Customers of local payment gateway
eWAY experienced a collective revenue spike of more than 200 percent during
the 24 hours of Click Frenzy.
The boost in revenue indicated a strong demand from consumers wanting to beat the
crowds and find bargains online in the lead up to Christmas. Shoppers purchased
almost $1,500,000 worth of goods in the 24 hours between 7pm on Tuesday 20th November
and 7pm Wednesday 21st November 2012 from Click Frenzy merchants using
the eWAY payment gateway.
This was a 240 percent increase from the same time the previous week, says eWAY,
which compiled the statistics from a list of its customers which are also Click
Frenzy merchants. The number of transactions during the 24 hour period also ballooned
by over 285 percent to over 14,000, compared to the same period the previous week.
eWAY customer brandsExclusive,
an online retailer selling clothing, accessories and homewares also experienced
significant uptake through its involvement in the sale.
“We saw strong increases in traffic throughout the 24 hour period with a spike
in new members joining our site as well as a lift in unique visitors. The traffic
and revenue figures over the 24 hour period were very promising and we would definitely
consider participating again.” said Daniel Jarosch, Co-Founder and Managing
Director of brandsExclusive.
eWAY’s other Click Frenzy merchants include retailers in consumer electronics,
outdoor gear and fashion such as Anaconda, Shaver Shop, Ezy DVD, Katie’s and
Matt Bullock, CEO of eWAY believes the numbers are indicative of strong consumer
purchasing habits in the lead up to Christmas.
“We always see an increase in volumes in the lead up to Christmas, but Click
Frenzy has pushed online sales to the next level,” said Bullock. “While
our merchants participating in Click Frenzy have benefited, it has also has a positive
impact on many other online businesses, with overall sales volumes spiking over
the frenzy period. I see the huge interest in Click Frenzy as an example of
how strong Australian eCommerce really is.”
Click Frenzy is modelled on the phenomenally successful Cyber Monday in the US,
an event for online retailers to capitalise on the Thanksgiving Holiday ‘Black
Friday’ phenomenon which has become the biggest retail sales day on the US
calendar. Cyber Monday is the biggest online sales event in the US and has grown
significantly every year.
eWAY is Australia’s leading online payment provider, allowing online businesses
to accept secure credit card payments 24/7 from customers around the world. eWAY
consistently develops and implements cutting-edge technology with the goal of making
eCommerce as simple as possible for merchants and their customers. eWAY was established
in 1998 in Australia, by CEO and founder Matt Bullock, it now has 12,000 customers
with a further 350 added each month.
For media enquiries, please contact:
eWAY CEO and Founder
P: 0416 292 162