Choosing an Australian Payment Gateway

Selecting the right payment gateway for your eCommerce or payment form can be hard. We make the choice slightly easier by supporting Australian payment gateways, eWAY and Pin Payments.

When creating your next eCommerce or donation website you will be faced with the choice of integrating a payment gateway. We love to support local products; so we trust and recommend eWAY and Pin Payments and have integrated these payment gateways into our payment modules. With experience implementing other payment gateways such as PayPal,PayWay (by WestPac) and SecurePay (by Australia Post), please don’t hesitate to ask us for costs involved for them.

Do you want customers to enter their payment details directly on your site?

When we integrate payment gateways, it’s important for us to know how you wish for the customer to provide their payment details; payments via your website, or payments handled on the payment gateway.

Payment form on your website sent directly to the payment gateway

Your customer will type their card details into a form on your website and these details are sent to the payment gateway to process and store the card details. Choosing this method requires that your website has an SSL certificate to keep your customers’ details safe. Pin Payments and eWAY both provide solutions for this method.

Redirect to a hosted payment page

This method is the alternative and preferred solution for the most secure way of processing customer card details. The customer would be redirected to a page on the payment gateway when payment is required and once the payment is successful would be redirected back to your website. eWAY provides a mobile responsive and customisable interface with an option to process PayPal payments as well; this is called the Responsive Shared Page. This method doesn’t require an SSL certificate on your website, however with added benefits of SSL we strongly recommend that you do.

Overview of fees

If you already have a shop front, it’s likely you will already have a merchant account with your bank. Larger merchants can typically save money by having your own merchant account, if this is the case, eWAY would be higher on your list. eWAY offers a few more transaction pricing options for those with existing bank merchant accounts and also solutions to take card swipe/tap payments in person with a point of sale facility. For smaller businesses or startups without merchant accounts, both eWAY and Pin Payments offer their own merchant facility where you will be charged a percentage per transaction rate, which is typically higher for low volume transaction businesses.

One thing you will also need to be aware of is chargeback fees in the case of a disputed transaction, Pin Payments at this time will charge an admin fee for funds successfully returned to the cardholder. As also mentioned earlier, eWAY also can process PayPal transactions without needing us to create a separate payment gateway for your website. To enable this for online transactions with your website, you must use the eWAY Responsive Shared Page.

In Summary

Choosing the right payment gateway is a must for taking payments from your website on eCommerce and donation websites. We provide eWAY and Pin Payments integrations with our modules so what you need to consider is the fee structure that is right for your business. eWAY has a few more solutions that include small and larger businesses, while Pin Payments is a local product with a merchant facility ready for you to use.

The eCommerce trends every online retailer should know

With emerging technologies and the growing popularity of mobile devices, the opportunity to tap into new markets and boost sales has increased exponentially for online retailers.

In the past year, eWAY signed up a variety of merchants — from fashion retailers, to plumbers and gardeners — indicating the significant growth in the number of small businesses trading online is not slowing.

Only those businesses that understand the evolving online retail space will enjoy ongoing growth.

Here are key trends that businesses should leverage to grow online sales.

Go omni-channel when thinking about payments

eCommerce is moving towards a stage where accepting only one type of payment would be out of the question. The more payment options that online retailers offer to shoppers, the higher their chances to increase conversion rates.

Tradesman are a great example. By setting up omni-channel payments, tradies can ask customers to book and pay online for a specific service, or take card payments using a wireless mobile POS device on the job, along with traditional payment methods such as cheque, bank transfer and cash. Omni-channel merchants can also integrate their online and offline services to enhance productivity — syncing things such as inventory and accounting software with payments in one place.

Set up integrated marketing across multiple devices

Website analytics tools help online retailers identify customers across devices. These tools keep track of shoppers’ habits and how they interact with an online store, making it easier to distribute digital marketing spend according to types of traffic. The data collected allows retailers to know how much time visitors spend on a website, what they’ve clicked on, if they’ve visited an online store from a tablet or mobile phone, and if they have previously made a purchase.

This valuable information is key to segment marketing strategies according to traffic and different target audiences. Merchants can then tailor ads to target prospects that have browsed a site more than once — even if they’ve done it from different platforms — instead of spending marketing efforts on one-time website visitors.

Marketing tactics such as re-targeting should also work across devices, allowing online retailers to stay connected with customers and prospects regardless of the platform they use. This way, online stores can send automated reminders and targeted ads to customers who abandoned their shopping carts to any device they’re using — boosting conversion rates. Prospects who are re-targeted with ads are 70% more likely to make a purchase.

24/7 customer service is a must

Online retailers need to provide shoppers with a range of platforms to answer questions and to offer customer support. Today, in a globalised eCommerce industry, an email address and a phone number with limited contact hours won’t cut it.

Adding a chat pop-up window, embedded to a website, improves the trust of a brand by establishing a 24/7 communication channel with customers and prospects. This also makes communication between customer and merchant easier and more efficient. According to a study,96% of customers forced to expend “high” effort with a company over an enquiry are likely to go to a competitor.

Shifting to a proactive customer service makes customers feel they’re valuable to a brand and that someone is paying attention to them just like a store assistant would do at a bricks-and-mortar store. More and more customers are looking for the most convenient shopping experience, and with an increasingly competitive eCommerce landscape, a reliable and always-on customer service can be a key differentiator.

With expectations for 2016 to be another record year for online sales, retailers need to make sure they stay ahead of the curve to get their share. Making online payments smooth, convenient and easier than ever is only possible by catering to customers needs and preferences. Providing a vast array of options for payments, marketing and customer support will help online merchants gain new customers and offer existing ones more opportunities to make a purchase.

3 strategies for taking your online business overseas

There is a silver lining to the lower Australian dollar for online retailers. In the past two quarterly eWAY Online Retail Reports, the value of sales delivered to international postcodes was up a whopping 60 per cent compared to the same quarters in 2014.

The opportunity to tap into the overseas market — if you aren’t selling internationally already — is bigger (and easier) than ever.

As with local online selling, the key is to make the process frictionless and smooth for international customers. The growing international appeal for Australian products thankfully has come at a time when the platform integrations and tools available to help sell easily overseas are greatly improving.

Here are three key pieces of advice from eWAY if you’re looking to tap into the huge potential of international markets, grow your global brand awareness and ultimately, grow your online business.

Customising is crucial

Getting to know your international target market is crucial. Which country are they from? Which timezones are they in? What season is it where they are? Customising your store or website to cater to specific regional needs will instantly increase your chances of converting international sales.

At the very least, you should be offering prices in multiple currencies. Selling to British in GBP or Americans in USD instantly increases your credibility as a seller and eliminates conversion fees and exchange rates that impact your profits.

Make sure you have a store platform and payment gateway that supports multi-currency selling. That said, selling in multiple currencies can create a reporting headache if your payments platform does not offer simple reporting, so make sure you can manage all of your accounts in one place or you’ll spend more time on admin than growing your business.

Segmented marketing is also key if you have international buyers. Big retailers like Asos don’t advertise coats on their website to their Australian customers in December. You can get as tricky as you like with geo-targeted website content, but at the very least segment your eDMs for each region — including time, products and currencies. It’s a simple and cost effective way to ensure your newsletter about summer dresses doesn’t hit Judy from New York at 3am on a December evening, which we all know is pointless. Any decent eDM software like MailChimp or Campaign Monitor for example should allow you to do this.

Cards and rates on offer are important

It’s important to remember that different credit cards can be used differently across regions. American Express and Diners, for example, are much more widely used in the US than they are used in Australia.

Many Australian merchants offer only Visa and MasterCard because payments platforms often have complicated and varied fee structures when it comes to other cards. But if you’re selling internationally you’re at risk of missing out on conversions if you don’t broaden the range of cards you accept.

If you’re not offering American Express due to the higher fees, have a look around for payments platforms that provide a flat rate across all cards regardless of category or country of origin. There aren’t many, but it’ll save you a tonne in fees and also time on admin and reporting.

Make sure delivery and returns processes are up to scratch to ship internationally

International shoppers are used to delivery and returns policies a huge notch above what is widely offered in Australia. If you’re selling to this market you’ll need to make sure your offering is up to scratch.

Don’t panic though — you don’t have to do this yourself. There are a range of shipping platforms and courier services entering the market that make this process easy and affordable, as well as a good experience for your customers.

Companies like Temando, enable you to manage all of your shipping services, both local and international, in the same platform without involving third party systems. This type of solution removes pain points such as duties, taxes, custom forms and selecting cost routes.

Of course when it comes to smashing international sales, there are endless lessons we can learn from others who have achieved this before you. Selling internationally doesn’t have to be complicated though. There are many user-friendly tools for merchants to prepare your online stores to sell to international shoppers.

Following these three key guides as a start will help you take full advantage of what is a ripe time for Aussie small businesses to be opening up to the world.

Matt Bullock is founder and CEO of eWAY, Australia’s leading omni-channel platform that powers payments for 24,000 Australian businesses and processes a quarter of all online spend in Australia.

Aussies spend billions over Christmas

Australians spent an estimated $3.29 billion online this holiday retail period, up almost 28 per cent on last year, with shoppers leaving it later than ever to find the perfect gift, according to findings in the latest eWAY Online Retail Report.

The quarterly report, which analysed online shopping data from the sales period of 16 November to 7 January, found that online spend for the final quarter of 2015 was reported at $5.52 billion, up from $4.98 billion in the September quarter.

This was driven by a substantial surge in online spending on Monday 21 December, leaving just a few days for parcel delivery.

This trend is in line with pre-Christmas research conducted by eCommerce shipping platform, Temando, which found larger retailers were gearing up with last minute express shipping options.

 Other key take aways

-Christmas stockings were a little fuller this year, with Aussies spending an average of $167 per transaction, up from $159 over the same period in 2014.

 -For the second year running Boxing Day sales ticked along relatively slowly in the days following Christmas, with the big surge coming when most Aussies went back to work on 4 January, with spending up significantly on the first day and week back on last year.

-Electronics, travel agencies and tours, and household appliances were the top performing categories for December. Restaurants and Food Delivery was up significantly on last year, with Mens & Womens Clothing Stores and Wire Transfers (e.g. international exchange) also making significant gains.

-Australian retailers sent more goods to international buyers this year, with the value of deliveries to overseas postcodes up more than 60 per cent on 2014. The number of transactions was up a substantial 79 per cent.

While average purchase sizes have gone up by four per cent, this does not necessarily mean consumers are spending more, according to Matt Bullock, CEO, eWAY.

Rather, it is indicative that consumers are diverting a larger percentage of their Christmas budget to online channels.

Bullock maintains that this increasing affinity for e-commerce is facilitated by a significant improvement in shipping and logistics in Australia.  Next day delivery and better, often free return policies are also making shoppers more confident to purchase in this way.

Here’s what 14 Australian executives want to see from Malcolm Turnbull in 2016

Startups and entrepreneurs had a big year in 2015.

Last year, Turnbull released his $1 billion innovation package which saw a new $15 million digital marketplace to connect small businesses with the government as well as a $30 million centre to develop Australia’s cyber security industry among its list of changes.

Turnbull’s vision for people to prepare for the “ideas boom” which would “incentivise, energise, dynamise” the Australian industry was met with diverging responses from those who welcomed equity crowdfunding for retail investors and on universities working with startups while others saw a need to focus more on renewable energy development and getting super funds to invest into venture and innovation.

We reached out to 16 Australian executives to see what they wanted to see from the Turnbull government this year.

Their answers ranged from simplifying the auditing processes for businesses, greater care and assistance for businesses to operate without harming the environment through to changing the basis for the PR and sponsorship visa classes for the tech industry.

Here’s a closer look at what they had to say.

Simon Cohen, Managing Director and Co-founder, Cohen Handler

In 2016, we’d like to see a reduction in stamp duty for first home buyers. While we won’t see the property price increases we’ve seen recently in cities like Sydney and Melbourne, the market will remain highly competitive. Along with high levels of competition, it’s especially difficult for first home buyers to get their foot on the ladder when there are significant stamp duty costs on top of the sale price, required to be paid within 30 days of a settlement.

If Turnbull could reduce stamp duty, buying property would be a lot more achievable for many buyers.

Shira Raber, Managing Director, Helping

Photo: Supplied.

The start-up ecosystem is definitely growing in Sydney and Melbourne but the growth rate is slower than other Western cities like Berlin, Tel Aviv and New York. As a former tech entrepreneur, Turnbull urged Australians in his first statement after being elected, to embrace disruption, mostly driven by technology. I really hope that with Malcolm Turnbull as the new Prime Minister, the government will further facilitate the increase of tech start ups through direct and indirect investments (tax incentives).

Philip Weinman, CEO and Executive Chairman, Locomote

I would like to see greater investment in technology and startups, not only with tax incentives but at an earlier stage. I’d like to see a focus from the government on educational programs that encourage students to start their own businesses, and more opportunities for seed funding.

We need to encourage innovation in Australia. Our cities need to be smarter and more liveable in order to motivate every Australian to look for smarter ways to do things.

Most importantly, I’d like to see our government learning from the mistakes made by previous governments and taking steps to automate and control its corporate travel management and expenses.

Dr Andrew Lin, Co-founder and CEO, CliniCloud

For 2016, I’d like to see the government take a more innovative approach to healthcare. In the past decade, we’ve seen rising healthcare costs mainly from expensive hospital based care. I believe much of these costs can be alleviated through better Healthcare IT and in particular, consumer facing digital health systems which can take a lot of burden off the hospital centred healthcare model.
For example, more funding and reimbursements for out of hospital type medical assessments and treatments, such as telemedicine or smartphone-enabled medical devices, could help improve accessibility and delivery of care, as well as reduce overall healthcare spend.

David Vitek, CEO, hipages

Australia is currently suffering a severe skills shortage of STEM-related employees. I’d love to see stronger support, infrastructure and mentoring to encourage a higher number of students to enter STEM degrees at university, because these skilled workers are vital for Australia to remain a prosperous country.

Other important changes include more transparent and favourable legislation for employee share schemes, as well as government backing for the creation of technology hubs.

Alec Lynch, Founder and CEO of DesignCrowd

I think the federal government could do more to support Australia’s startup boom.

For example, the government could help foster investment into startups directly or venture capital funds with tax breaks or other incentives and schemes. Finding a way to get more superannuation money into tech and venture would be game changing.

The government could also consider expanding grants like the Export Market Development Grant (which could be expanded in general or specifically for startups trying to grow globally).

Gen George, Founder, OneShift

Oneshift founder Gen George. Photo: Supplied.

For years we have been in the mining boom. Now it is time for the ideas boom. With the rapid decline in jobs and the impact this can have on our economic growth in the foreseeable future, it is critical the government makes drastic innovation policy changes to create a strong foundation for the future and to be pushing for this new boom to create new jobs which will reduce unemployment and increase productivity across the nation.

In 2016, I am looking forward to see how Malcolm further shapes policy around doing Super smarter. Minimising the amount of accounts people, with multiple admin fees and more funds investing into the startup community.

Matt Bullock, Founder & CEO, eWAY

We would really like to see the ATO working closely with SMBs and SMEs to make the tax and auditing processes less daunting for businesses. There needs to be a more streamlined tax compliance and business registration process.

In addition to that, we’ve already seen some in-roads made this year with new policies around R&D tax incentives and so thisyear we’re really hoping the government can show us they’re serious about investing and supporting Aussie entrepreneurship. Making seed funding and access to venture capital easier should be right up there on the government’s agenda if we’re going to seriously position Australia on the world map as an innovation hub.

Dan Nolan, Co-founder and Engineering Lead, Proxima

There have been a lot of conversations around startups and innovation, but unfortunately many small businesses are being ignored or excluded in the current political climate.

Small businesses of all kinds are vital to Aussie innovation. It would be great to see the government reduce regulation and red tape on small businesses, incentivise larger corporations to work with these businesses on projects and encourage Australians to support, invest in and help the country’s small businesses grow. After all, small businesses help make the country vibrant and prosperous.

Christian Mischler, Co-founder and CMO, HotelQuickly

Make Australia more attractive for global startup entrepreneurs. The market is small in size, but offers a lot of potential. There is highly educated talent available, and Australia can serve as a springboard to both the US and Asia. If Australia can position itself in between these two big markets, it can create a unique position that is hard to challenge. Though this requires a new entrepreneur’s visa, tax benefits, and other government support in order to become more competitive with Singapore, Hong Kong, or Dubai.

Kate Morris, CEO, Adore Beauty

I think he’s doing a pretty good job so far, but I do want him to do something about children in detention. It’s barbaric and un-Australian. I refuse to believe that locking up little kids is in any way necessary to keep Australia safe.

Nick Austin, Founder and CEO, Divvy Parking

Malcolm Turnbull has already stated he wants to be the Infrastructure Prime Minister. It’s exciting to see initiatives such as the inquiry into the role of Smart ICT in the design and planning of infrastructure and I’d love to see some real attention given to the findings. If Australian cities are to compete with the “smart cities” of the world, across Europe, Asia and the US, we need to encourage greater collaboration in this space between the private and public sector; if we don’t, our cities won’t be ready to make the most of the incredible technology and innovations coming our way in the near future, and we’ll fall behind. Think driverless cars.

We’re seeing pockets of innovation in this space from both startups and major companies, but they’re still coming up against a lot of red-tape. We need to work together to develop and then implement smart solutions for a more connected, more liveable city. With an innovation and infrastructure minded Prime Minister at the helm, hopefully 2016 is the year this really takes off.

Pana Chocolate, Founder and CEO, Pana Barbounis

Firstly, environmental care and assistance in finding the right passage for businesses to operate without harming the environment.

Secondly, health. I’d like to see Malcolm and his government get serious about our health and known disease-causing products. And not only from a tax perspective -– ban these products, such as cigarettes and refined sugars.

Gary Tramer, Co-founder, LeadChat

I want him to go to an election and become PM without any question of who put him in charge. I have faith that good policy will follow, rather than being restrained by conservative power brokers in the party.

I’d like to see a policy on government disruption. Put it all on the table for hacking.

For too long, politicians have trained the public with one-liners to think surplus is good and Deficit is bad. Australia is not a business, its a sovereign state. Government investment does not need profitability projections, it needs to play the long-game. Telstra, AusPost, Australia Council for the Arts, none of these were started with profitability in mind, they were or are federally funded initiatives that play the long game of pushing Australia forward.

The NBN degradation has been a great example of poor thinking on national interests. I’d like to start seeing the conversation come out that deficit means government investment into the future and that surplus means a slow-down in growth and development.

Finally, changes to the PR and sponsorship visa classes for the tech industry. Currently it’s based on qualification and years experience. Is it possible to have a degree in Growth Hacking? Has that even existed for more than a couple years?

The eWAY Holiday Period Online Retail Report

Early January identified as the new key sales window, according to the eWAY Online Retail Report.

Christmas in Australia

With the 2015-16 holiday spending period now well and truly over, it’s time to look back and see just how nuts shoppers went over the period. eWAY’s Online Retail Report explores retail’s boom period of November 16 to January 7 to provide stats and insights for Australia’s online holiday retail spending habits.

According to the report, Australians spent an estimated $3.3 billion online over this holiday period, up almost 28 percent over the same period last year. Average transaction volumes were also up over the period, at $167 compared with $159 per transaction over the same period in 2014.

Source: eWAY Online Retail Report.
Source: eWAY Online Retail Report.

“The average purchase size has gone up 4 percent, but this growth isn’t necessarily because consumers are spending more,” said Matt Bullock, Founder and CEO of eWAY. “They’re mainly diverting a larger percentage of their Christmas budget to online channels.”

The data show a significant bump in pre-Christmas sales for Monday 21 December, suggesting that some people are leaving shopping for later and demonstrating more confidence in last minute express delivery options.

Curiously, the report shows only a minor bump in Boxing Day sales, with the big leap in online sales coming in the first week of January. With the popularity of in-store event sales, like Boxing Day, declining, shoppers tend to be waiting later to snap up post-Christmas bargains.

Source: eWAY Online Retail Report.
Source: eWAY Online Retail Report.

“An interesting trend with Boxing Day sales is emerging, with eWAY recording relatively average sales in the few days post-Christmas the past two years. The first week of January appears to be the new key window, with sales volumes surging during the first week of the year,” said Bullock.

In terms of category, electronics, travel spending and household appliances were the big online movers this year. Holiday spending on restaurants and men’s and women’s fashion showed some of the biggest growth over last year. It appears that online fashion spending has grown at the expense of in-store fashion spending, with the Australian Retail Index showing a decrease in total retail fashion spend over December 2015 compared with December 2014. Men’s and women’s online fashion spending was also likely boosted by the January sales bump.

Source: eWAY Online Retail Report.
Source: eWAY Online Retail Report.

In another interesting find, Aussie retailers sent more goods to international buyers over the period, with the value of deliveries to overseas postcodes up more than 60 percent over the same period in 2014.

“There was an absolutely huge increase in the number of international shoppers buying from Aussie stores this year. The weaker Australian Dollar has contributed to this trend in the past 12 months, but it’s also recently become easier for businesses to sell, market and ship to other regions. The market is really opening up for Aussie businesses,” said Bullock.

Aussies spent $3.29 billion online this Christmas

The amount of cash spent on online retail by Australians increased by 28% over the Christmas holiday period compared to last year, with shoppers spending an estimated $3.29 billion during the festive season.

According to the eWAY Australian Online Retail Report, Aussies spent an average of $167 per online purchase, an $8 increase on the previous year.

The report encompasses the retail period from November 16, 2015, to January 7, 2016.

Electronics stores were the top grosser, followed by travel agencies and then household appliance stores.

There was also a surge of shopping on December 21, with shoppers getting in some late Christmas shopping.

According to eWay, international sales also continue to boom, with Australian retailers posting 60% more goods overseas than 2014. Overseas transactions jumped 79% on last year.

Matt Bullock, founder and chief executive of eWAY, said in a statement online is a popular choice for shoppers.

“The average purchase size has gone up 4%, but this growth isn’t necessarily because consumers are spending more. They’re mainly diverting a larger percentage of their Christmas budget to online channels,” he said.

However, the traditional Boxing Day sales bonanza is not necessarily being felt online.

“An interesting trend with Boxing Day sales is emerging, with eWAY recording relatively average sales in the few days post-Christmas the past two years,” Bullock said.

“The first week of January appears to be the new key window, with sales volumes surging during the first week of the year.”

Online wine retailer Vinomofo founder Andre Eikmeier told SmartCompany this morning Christmas 2015 was the retailer’s biggest yet in sales.

“We would see a real stocking up in the lead up to Christmas, right up to a few days before Christmas,” he says.

However, Eikmeier says Vinomofo, which turned over $28.7 million in the 2014-15 financial year, experienced the classic problem faced by all e-commerce businesses: sales drop just before Christmas as customers worry their goods won’t arrive in time.

“We always joke that everyone always stocks right up in forward-thinking for Christmas and then run out of bottles by the second week of January,” he says.

“I think we’re on such a growth path anyway we naturally see a continuous growth … we can only look at these things on a cyclical trend, our sort of dip for a couple of weeks from December to January, then we see a steady lift throughout the year.” 

Australian online shopping spending surges after bumper Xmas

In bad news for bricks and mortar retailers, Australians are continuing to shop more and more online, with $5.52 billion spent online in the December quarter, according to new figures from online payments provider eWAY.

Over the Christmas period alone $3.92 billion was spent, up 28 per cent on the previous year.

eWAY chief executive Matt Bullock said the average purchase cost of online goods had also jumped by 4 per cent.

“This growth isn’t necessarily because consumers are spending more. They’re mainly diverting a larger percentage of their Christmas budget to online channels,” he said.

Boxing Day sales trend.
Boxing Day sales trend. Supplied

“An interesting trend with Boxing Day sales is emerging, with eWAY recording relatively average sales in the few days post Christmas the past two years. The first week of January appears to be the new key window, with sales volumes surging during the first week of the year.”

The average transaction cost in the December quarter was $167, according to eWAY.

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The top three categories for online shopping were electronic goods, travel and household appliances.

Spend over the holiday shopping period in 2015-16 and 2014-15.
Spend over the holiday shopping period in 2015-16 and 2014-15. Supplied
 

But as usual Christmas shopping was left until the last minute, with eWAY, which powers online payments for 23,000 online shops, reporting a huge increase in sales on December 21.

More and more international shoppers are also starting to buy from Australian stores, with the value of international sales lifting 61.3 per cent year-on-year.

“The weaker Australian Dollar has contributed to this trend in the past 12 months, but it’s also recently become easier for businesses to sell, market and ship to other regions,” Mr Bullock said.

“The market is really opening up for Aussie businesses.”

Here are 19 Australian startups that had an amazing 2015

Startups and entrepreneurs had a lot to be proud of in 2015.

Last year Atlassian, the software company behind Jira and HipChat products, made headlines as the biggest success story in Australia after its $8 billion float on the Nasdaq in December. It was a long-awaited tech IPO with the Sydney-based collaboration software group, headed by duo Mike Cannon-Brookes and Scott Farquhar, trading at $27 per share and beating its listing price by an incredible 30%.

But in between, Australia’s startup scene was littered with other companies kicking major goals.

We compiled a list of the startups that have had an incredible run in 2015, hitting huge milestones and making remarkable progress in their field.

Here’s a look at what they accomplished.

eWAY

Founded by Matt Bullock, eWay is an online payments provider that was launched in 1998 to simplify payment processes.

Based in Canberra, the startup was the first payment provider to offer Apple Pay in Australia and processed close to $6 billion in payments this year which was a record for the company.

Last year, eWay was also seen as the preferred method for online payments by Australians and was responsible for 1 in 4 of all of Australia’s online transactions.

Since its launch 18 years ago, the company has experienced considerable growth and now has operations in eight countries across the world.

How You Can Build a Self-Service Community in No Time

Your customers are moving fast and expect a litany of choices for how they can answer questions and receive information about your product or service. Businesses are increasingly turning to communities to engage with their customers and create a rich, personalized service experience. You no longer have to wait for months and waste precious developer hours to get a community up and running. With Community Cloud, you can get started now. Our online community puts information, apps, and experts at your fingertips.

How eWAY Slashed Support Cases in Half — and Boosted Customer Satisfaction


Australian company eWAY provides a safe, reliable, frictionless online payment gateway to help businesses worldwide grow and thrive. Built on a commitment to personal service and support, eWAY now handles a rapidly growing market share of online payments in Australia. With such enormous growth, eWAY needed service capabilities that stayed ahead of the growing customer base’s expectations — that means providing self-service options available at any time and with any device.

With two separate systems for customer care and service and no easy way for customers to find answers to their questions online, eWAY’s support desk was backed up with emails and phone calls. The company needed a solution for customers to be able to help themselves, and each other, find answers to their simpler questions, that way agents could be free to tackle the more complex cases.

With Community Builder and Templates from Community Cloud, eWAY created a completely customized and mobile-optimized community, no coding or IT required, in just four days. In addition to a secure, reliable, and scalable online community, eWAY also easily included third-party or custom apps that are helpful to its customers.

Now eWAY’s customers can find answers to their questions quickly and easily and eWAY’s support staff is more attuned to its customers than ever, so the team can deliver targeted help to those who need it. Within one day after deploying the customer community, eWAY’s average support cases were reduced by 50% and the average response times for customer inquiries was reduced by over 75%.

To learn more about how your business can learn from eWAY and start empowering your customers with a community, join Matt Bullock, CEO of eWAY, in a free webinar: “eWAY Delivers World-Class Customer Service with Community Cloud.