AustSwim – Saving Lives With Online Course Enrollments and Water Safety Products
AustSwim was formed in 1979 and is Australia’s national organisation for the teaching of swimming and water safety. Each year AustSwim runs hundreds of courses with thousands of enrolments. The manual task of organising these enrolments and payments was proving to be an onerous chore.
A friendly and easy buying experience for customers and a system that reduced administration load on AustSwim workers and volunteers.
AustSwim was new to eCommerce in 2006. They were finding it difficult to schedule swim safety courses and to take payments from customers in an efficient and cost effective manner.
They wanted a way to expedite and facilitate the customer enrolment process and to streamline the payments for these enrolments.
AustSwim chose to partner with eWAY for payments for a number of reasons including functionality of the API, support from eWAY technical and customer care people and a strong reputation in the marketplace.
From simple beginnings online AustSwim now offer a an extensive range of water safety, education and aquatic industry resources and materials as well as a merchandise range for all ages.
Here’s What Makes It Work
Every eWAY customer has unique needs and priorities. AustSwim were new to running a business online and were concerned about the security and simplicity of the payments process and the customer experience when the site was accessed by Australian families.
FAST AND EASY SET-UP
AustSwim needed significant hand holding as they took the plunge into an online business. They also run courses all year round so when they approached eWAY for services they and wanted their online business setup quickly and with minimal disruption to their service provision.
AustSwim have many customers who paid subscriptions or were on payment plans. The eWAY recurring module automatically charges cards stored within eWAY on a regular basis. AustSwim customers are able to pay subscriptions without having to manually log in and pay each month, and AustSwim staff don’t have to chase outstanding debts or payments.
AustSwim was interested in the online business being secure for them and also for their customers and they did not want to store customer credit card details. eWAY provided this increased level of security as a PCI-DSS Tier 1 compliant payment services provider. Customer credit card data bypasses AustSwim servers altogether, with eWAY managing the secure processing of the credit card data.
SAME DAY SETTLEMENT
eWAY payments services provided AustSwim with same day settlement. This meant they didn’t have to chase debtors and has dramatically improved their Cash Flow. For a growing business, especially a Not for Profit organisation Cash Flow is King.