My Jewellery Shop Online
Only trading for a little over a year now, Maria Pomella – founder of My Jewellery Shop Online – has already grown her business be fully self-sustaining, allowing her to focus on growth.
“Creating an online eCommerce store is easy and let’s face it anyone can do it. Doing it well is important and that is why I call myself a click and mortar store. You need to ensure you consider all aspects, know who your target is, select the right stock, and get noticed via branding”.
HOW HAS eWAY HELPED?
“With all that in mind, you need to work on the user experience. When you’ve got customers to your online shop you need to keep them shopping and of course buying. For me this meant my 3-click policy. I need to ensure that if they are in buying mode the process to do so is simple. Finding the right web add-on like one-click checkout and having eWAY process my credit card transactions was not negotiable.
“Choosing the right partners is important, as in a small business time is money. Having them will make life easier, and you can concentrate on making sales.”
Here’s What Makes it Work
“I start with knowing what makes me
the best, and different”
KNOW YOUR AUDIENCE
“I know my target audience, to the point
I have written up a story of what she is.”
INFORM ON PURCHASING
“Once you know your customers well,
picking the right stock is a lot easier.”
ALL ABOUT USER EXPERIENCE
“Shop your site as a customer, not a creator. After that,
you can focus on ways to improve that will set you apart.”
PARTNERSHIPS ARE KEY
“Choose the right partners! In a small business when
time is money, having them will make your life a lot easier –
and you can concentrate on sales.”
“My business has grown a lot through social media. My
Instagram hit is about 10K, it’s a great way to connect.”