​Merchant Spotlight 
My Jewellery Shop Online

Only trading for a little over a year now, Maria Pomella – founder of My Jewellery Shop Online – has already grown her business be fully self-sustaining, allowing her to focus on growth. 

“Creating an ​online eCommerce store is easy and let’s face it anyone can do it.  Doing it well is important and that is why I call myself a click and mortar store.  You need to ensure you consider all aspects, know who your target is, select the right stock, and get noticed via branding”.  


“With all that in ​mind, you need to work on the user experience.  When you’ve got ​customers to your online shop you need to keep them shopping and of course buying.  For me this meant my 3-click policy.  I need to ensure that if they are in buying mode the process to do so is simple.  Finding the right web add-on like one-click checkout and having e​WAY process my credit card transactions was not negotiable.

“Choosing the right partners is important, as in a small business time is money. Having them will make life easier, and you can concentrate on making sales.”

Learn more about the many ways that eWAY can speed up the buying process at the checkout:


Here’s What Makes it Work

eWAY and Amex   

Be Different!

“I start with knowing what makes me
the best, and different”

eWAY and Amex   


“​I know my target audience, to the point
I have written up a story of what she is.”

eWAY and Amex   


“Once you know your customers well,
picking the right stock is a lot easier.”

eWAY - easily reconcile invoices   


“Shop your site as a customer, not a creator. ​After that,
you can focus on ways to improve that will set you apart.”

eWAY - streamline with Xero   


“​Choose the right partners! In a small business when
time is money, having them will make your life a lot easier –
and you can concentrate on sales.”

support from real humans - eWAY   


“My business has grown a lot through social media. My
Instagram hit is about 10K, it’s a great way to connect.”

My Jewellery Shop Online Necklace - eWAY

You need to ensure you consider all aspects- know who your target is, choose the right stock, and get noticed via branding.

Want to Speak to an eCommerce Expert?

Speak to one of eWAY’s eCommerce experts today about payment features
that can dramatically speed up your customer’s checkout times, and start selling more today.