Retail Apparel Group – Australia’s Leader in Mens Fashion
Retail Apparel Group are perhaps better known for their 4 popular men fashion brands (yd, Tarocash, Connor, Johnny Bigg), which span the country and have been household names for decades.
When transitioning from a traditional bricks-and-mortar retail store to an omnichannel giant, Retail Apparel Group wanted to partner with the experts in payments, a provider who they could trust to help deliver a frictionless checkout experience, as quickly as possible – whilst encouraging repeat purchases.
Fast, frictionless checkouts, from any device
Retail Apparel Group, which consists of Johnny Bigg, Connor, Tarocash, and YD – have delivered a truly omnichannel customer shopping experience by taking payments through their four respective websites.
By taking advantage of eWAY’s global Rapid API, it means their customers are able to process orders through their online shopping cart, quickly, easily and securely with confidence.
Being the leaders in mens fashion means they need to have the best solutions in play to constantly wow their customers with choice and experience.
‘Providing the best experience possible to customers is a must these days. eWAY helps us achieve this via our online store. eWAY is the ONLY way!’, says Peter Ratcliffe, Head of Digital.
Here’s What Makes It Work
Every eWAY customer has unique wants, needs and priorities. For Retail Apparel Group and their 4 fashion brands, it’s the ability to process fast and secure payments whilst accessing an easy to use customer portal.
Rapid Direct Payments
Retail Apparel Group use eWAY’s Rapid Direct Payments product to remove friction from their customers checkout process.
Retail Apparel Group use eWAY’s transactional emails through MYeWAY, to upsell and cross sell products and services to their existing customer base, adding repeat purchases and incremental revenue.
Retail Apparel Group use SSL’s (across all their brands) provided by eWAY to improve card data security on their site, and increase their customers confidence in using their services.
MYeWAY for business intelligence
Retail Apparel Group access their MYeWAY for powerful reporting and vital business intelligence.