Author Archives: reneewilliams

Australian eCommerce Leader eWAY Launches into Hong Kong, Singapore and Macau

Australian eCommerce Leader eWAY Launches into Hong Kong, Singapore and Macau

eCommerce payments leader eWAY has launched its online payment gateway solution into three of Asia’s fastest growing online shopping markets as part of a strategy to become the number one leader in payments for small business, eRetail and start-ups in the region. Designed specifically for technology-enabled business and online retailers, eWAY powers one in four

Changes to Data Breach Legislation and What it Means For You

Changes to Data Breach Legislation and What it Means For You

If you sell or shop online, then chances are you’re well aware of the personal data you are required to submit upon payment – but how secure is your personal information and what happens when your information is at risk of being breached? PCI legislation has been an increasing concern in the digital sphere, changing

What Is PayID and How Does It Work?

What Is PayID and How Does It Work?

What Is PayID and How Does It Work? PayID is your ticket to quick and convenient money transferrals, and is something easy to remember, such as your phone number, email address or an ABN that you can exchange with others when making or receiving payments. Using a unique number registered with your bank, your PayID

Using Customer Journey Maps to Improve Experiences (Part 2)

Customer-Journey-Maps-Part2

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to promote your brand