Category Archives: Boost Traffic

5 Simple Steps to Boost Your Online Sales This Easter

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While supermarkets and shop fronts were busy preparing Easter eggs and hot cross buns in January, now is the reasonable time for eCommerce businesses to start thinking about Easter. With the average consumer spending 3-4 days off work over the Easter period and extra time browsing online, this is the perfect opportunity to get busy

How to Improve Your Charity or Non For Profit Planning in Just 10 Minutes

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Want to know the driving forces behind Australia’s most successful charity and non-for-profit (NFP) organisations? Joining forces with GiveEasy, Westpac and AGSM@UNSW Business School, eWay is supporting research into innovation within the non-for-profit sector with the Innovation Index. With the Innovation Index, you can gain insight into the innovative elements driving industry change, as well

Using Customer Journey Maps to Improve Experiences (Part 2)

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Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to promote your brand

How consumers are driving payment innovations

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There’s been a huge amount of disruption in the payments industry over the past few years, and that change isn’t going to slow down anytime soon! With technological advances impacting all areas of our lives, it’s no surprise that customers are increasingly expecting quicker and more convenient ways to pay for goods and services. So