Category Archives: Business Tips

Roses Are Red, Violets Are Blue. Customers Love Sales and so Do You!

valentine's day blog

Valentine’s Day is an important date which is fast approaching, and it’s a great gift giving opportunity to market your eCommerce business. According to statistics, Valentines’ Day achieves multi-billion dollar sales figures, and is celebrated by over 50% of customers (Pixel Union, 2018). However, with such a great opportunity, competition among retailers will heat up,

5 Marketing Mistakes That Can Impact Your Cash Flow

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Feel like you’re investing time, money and resources into marketing your business only to end up seeing no results? Check out some of the most common marketing mistakes, the impacts they can have on your cash flow and discover how you can avoid the unnecessary costs of marketing mishaps. 1. A complicated path to purchase

3 Tips to Boost Your Online Sales for the Christmas Season

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The Christmas trading period signifies the start of one of the largest opportunities to maximise your sales. People are looking for gifts for themselves and their family members, and the number of Australian online shoppers is predicted to increase during this period. To take advantage of the increase in online shoppers, we have listed 3

Five Steps to Improving Your Cybersecurity

5 Steps to Improving Your Cybersecurity

A recent security survey revealed that one in four small businesses in Australia fell victim to cybercrime in 2017, an increase of 25 percent from 2016 levels, when cybercrime affected one in five businesses1. According to the Commonwealth Government’s Stay Smart online guide for small business2, cybercrime costs Australia around $1 billion per year, with

AI Technology: What is it and how can it improve my small business?

AI Technology: What is it and how can it improve my small business?

Artificial technology is not just confined to creepy looking human robots and home ‘helpers’ listening to your every word. Encompassing visual perception, speech recognition, decision-making, and translation between languages, these complex systems are increasingly making their way into the workplace – fortunately not to take over, but to assist you in organisation, management and future

Changes to Data Breach Legislation and What it Means For You

Changes to Data Breach Legislation and What it Means For You

If you sell or shop online, then chances are you’re well aware of the personal data you are required to submit upon payment – but how secure is your personal information and what happens when your information is at risk of being breached? PCI legislation has been an increasing concern in the digital sphere, changing