It’s no surprise that attracting repeat customers to your online store costs you less than finding new customers. But what you may not know is that on average, keeping existing customers can cost you seven times less than acquiring new customers according to a Salesforce study. This is because repeat customers are easier to sell
We’ve all seen them, we’ve all checked that box that asks if we’re human. But why do websites have these forms? How do CAPTCHA forms (which stands for Completely Automated Public Turing test to tell Computers and Humans Apart) actually increase website security? In this article we’ll walk through what CAPTCHA forms actually are, whether
It’s expected that over time your business will change and evolve. Ideally your customer base will grow, your service will improve and your business needs will increase to meet your expansion. It stands to reason that your needs from a payment provider will change as well. If you’ve partnered with a platform that’s designed to
Using Artificial Intelligence (AI) in your business may sound complicated or expensive, but it doesn’t have to be. The thing is, implementing AI can be as simple as leveraging an existing tool, like your Customer Relationship Management (CRM) or eCommerce platform, to suggest particular products to customers and generate email recommendations through machine learning. Now
When customers arrive on your website they expect to find the product they’re after, great photos showcasing that product, the price and a helpful product description to convince them that it’s right for them. They might have come to your website from your Instagram or Facebook page, or they might have seen your product in
Using Google Ads to advertise your products or services is a common online marketing channel used by most eCommerce businesses. If you’re considering using Google Ads for your business and aren’t sure where to start, we’re going to walk you through the key elements you should consider to make the most of this platform. But
An eCommerce platform is the backbone of every online store, from managing your customer relationships, to managing your inventory and warehouse fulfillment. As it serves so many critical functions of your operations, it can become one of the biggest factors that affects how your business can scale and grow. Why is that? An eCommerce platform
It’s been an incredibly tough journey for online businesses during COVID-19. We’ve created a checklist that you can use to help your business get back on track!
The COVID-19 outbreak has had severe impacts on many if not all industries operating in Australia and across the globe. With restrictions placed on travel and leaving the home, there has been a considerable impact on consumer demand and behaviours — particularly the huge reliance on being able to buy online. Some businesses, however, thrived
In February 2020, Samsung experienced a data breach, claiming to affect a small number of customers. One month later, news broke that Melbourne Tafe experienced a data breach where 55,000 files containing personal, health and financial data were accessed. Stories like these break every month and usually, it’s only the big corporations we read about.