Small business owners work hard and have enough worries without adding privacy to the burden. But you should be aware that customers are getting very concerned about how organisations handle their personal information. They are even moreanxious about how information regarding their health and children is handled. The Privacy Act, which includes the Australian Privacy
Itʼs not too dramatic to say: Itʼs not a question of if your business will suffer a data breach, but when. In late May, 100,000 Westpac customer records have been compromised, the Australian National University has suffered a sophisticated cyberattack, the Australian Catholic University staff database has been compromised and the Commonwealth Bank has suspended
A data breach occurs when information your business holds is compromised – lost, stolen or sent to the wrong person. Data breaches affect small businesses every day. The individuals whose personal information is affected may be harmed and the business which suffers the breach might lose customers, money and trust and see its reputation damaged.
Thinking about transitioning your shopfront into the digital sphere? If you’re ready to increase your business, expand your audience and have the added luxury of revamping your look, this is a smart move. With the vast majority of consumers going online to do their purchasing research, taking your business online can offer you a world
If you’re an Australian business owner keen to focus on jet-setting your products and services across the ocean, good news is coming your way. $60 million worth of good news to be precise. The newest federal government meeting is set to top up the Export Market Development Grants (EMDG) Scheme with a cool $60 million.
Some of the most successful eCommerce businesses know exactly how to appeal to their audience. How do they do it and get it so right? We have compiled a list of marketing techniques to increase your online commerce success.
While supermarkets and shop fronts were busy preparing Easter eggs and hot cross buns in January, now is the reasonable time for eCommerce businesses to start thinking about Easter. With the average consumer spending 3-4 days off work over the Easter period and extra time browsing online, this is the perfect opportunity to get busy
As we move deeper into all things digital, we see payment trends changing at a rapid rate. Between major data breaches – think Facebook and the famed Cambridge Analytica saga of 2018 and the more recent 2019 attack on Australia’s Victorian Government – and more businesses moving online, the need to stay up-to-date is crucial.
Valentine’s Day is an important date which is fast approaching, and it’s a great gift giving opportunity to market your eCommerce business. According to statistics, Valentines’ Day achieves multi-billion dollar sales figures, and is celebrated by over 50% of customers (Pixel Union, 2018). However, with such a great opportunity, competition among retailers will heat up,
Feel like you’re investing time, money and resources into marketing your business only to end up seeing no results? Check out some of the most common marketing mistakes, the impacts they can have on your cash flow and discover how you can avoid the unnecessary costs of marketing mishaps. 1. A complicated path to purchase