Category Archives: Marketing Tips

From Storefront to Home Pages – Business Transition in the Digital Era

From Storefront to Home Pages

Thinking about transitioning your shopfront into the digital sphere? If you’re ready to increase your business, expand your audience and have the added luxury of revamping your look, this is a smart move. With the vast majority of consumers going online to do their purchasing research, taking your business online can offer you a world

5 Simple Steps to Boost Your Online Sales This Easter

5-simple-steps-to-boost-your-online-sales-this-easter

While supermarkets and shop fronts were busy preparing Easter eggs and hot cross buns in January, now is the reasonable time for eCommerce businesses to start thinking about Easter. With the average consumer spending 3-4 days off work over the Easter period and extra time browsing online, this is the perfect opportunity to get busy

Roses Are Red, Violets Are Blue. Customers Love Sales and so Do You!

valentine's day blog

Valentine’s Day is an important date which is fast approaching, and it’s a great gift giving opportunity to market your eCommerce business. According to statistics, Valentines’ Day achieves multi-billion dollar sales figures, and is celebrated by over 50% of customers (Pixel Union, 2018). However, with such a great opportunity, competition among retailers will heat up,

5 Marketing Mistakes That Can Impact Your Cash Flow

5-mistakes-impact-cash-flow

Feel like you’re investing time, money and resources into marketing your business only to end up seeing no results? Check out some of the most common marketing mistakes, the impacts they can have on your cash flow and discover how you can avoid the unnecessary costs of marketing mishaps. 1. A complicated path to purchase

How to Improve Your Charity or Non For Profit Planning in Just 10 Minutes

improve-charity-in-10minutes

Want to know the driving forces behind Australia’s most successful charity and non-for-profit (NFP) organisations? Joining forces with GiveEasy, Westpac and AGSM@UNSW Business School, eWay is supporting research into innovation within the non-for-profit sector with the Innovation Index. With the Innovation Index, you can gain insight into the innovative elements driving industry change, as well

Using Customer Journey Maps to Improve Experiences (Part 2)

Customer-Journey-Maps-Part2

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to promote your brand