Some of the most successful eCommerce businesses know exactly how to appeal to their audience. How do they do it and get it so right? We have compiled a list of marketing techniques to increase your online commerce success.
While supermarkets and shop fronts were busy preparing Easter eggs and hot cross buns in January, now is the reasonable time for eCommerce businesses to start thinking about Easter. With the average consumer spending 3-4 days off work over the Easter period and extra time browsing online, this is the perfect opportunity to get busy
Valentine’s Day is an important date which is fast approaching, and it’s a great gift giving opportunity to market your eCommerce business. According to statistics, Valentines’ Day achieves multi-billion dollar sales figures, and is celebrated by over 50% of customers (Pixel Union, 2018). However, with such a great opportunity, competition among retailers will heat up,
Feel like you’re investing time, money and resources into marketing your business only to end up seeing no results? Check out some of the most common marketing mistakes, the impacts they can have on your cash flow and discover how you can avoid the unnecessary costs of marketing mishaps. 1. A complicated path to purchase
If you don’t want to use your savings to start an online business, the internet offers you the chance to start small. Take a look at these five ideas…
5 creative marketing ideas for your business this Easter to entice your customers to walk through the doors. Try these steps to stand out.
Want to know the driving forces behind Australia’s most successful charity and non-for-profit (NFP) organisations? Joining forces with GiveEasy, Westpac and AGSM@UNSW Business School, eWay is supporting research into innovation within the non-for-profit sector with the Innovation Index. With the Innovation Index, you can gain insight into the innovative elements driving industry change, as well
Now that we understand the customer journey maps, it’s time to make some improvements – but where to start? Here are some suggestions to start.
Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to promote your brand
Discover how to visualise the customer journey, why talking to current customers is key, and learn a few tricks to help make improvements to your processes.