As we count down to the business end of the season, retailers are going all out to organise must-have deals. Just around the corner is the mega online sale to beat all sales. Billed as the ‘Sale that Stops the Nation’, Click Frenzy opens its portal to click-happy customers for 24 hours – and 24 hours only.
Starting 7pm (AEDT) Tuesday, November 15, 2016, hundreds of retailers will roll out tons of red hot deals guaranteed to entice Aussie bargain hunters and savvy shoppers from all corners of the country.
For a retailer, this is the great way to boost sales leading up to Christmas period. Granted there is considerable hit to margins to take, but there is huge chance that it can be offset to some extent by sheer sales volumes and winning new customers. Standing out from the crowd of rock-bottom bargains however will take some inspired creativity. We’ve narrowed down some that will get the ball rolling.
Build an Awesome Email Marketing Campaign
Ditch the email blast. Personalise as much as you possibly can. Segment your audience based on their past purchase behaviour and use that data to target them with custom email campaigns.
Click Frenzy is all about the buzz – so get those creative juices flowing. Use great visuals and animated GIFs to get your message across. Do giveaways and promote in all the right places. Facebook Ads, for instance.
Nothing gets your shoppers going like a contest with great giveaways. It’s a great way to drive engagement for a small investment. Run some exciting comps on Facebook – this could go a long way in helping differentiate your brand and giving you all the top-of-mind advantage you brand can get.
Branded Facebook contests when done right give you a chance to ride the Click Frenzy buzz and helps promote your business and increase your fan base. Again, target contests to the right market segments. Make it simple for people to enter contests, asking no more information than you absolutely need.
Get Pricing Right
At the end of the day, flashy campaigns can only do so much. Everyone loves a bargain. And, Click Frenzy is ultimately all about the deals and bargains on offer, so pricing is absolutely key – no two ways there. Setting the right discounted pricing strategy can take a bit of planning. Lower customer expectations too much and you risk driving customers away from shopping during the rest of the year.
But on the positive side, Click Frenzy can help drive new customers to your eCommerce site. So ensure you have a great payment experience behind-the-scenes to support your marketing strategy. With $1 in every $4 spent online in Australia being processed by eWAY, you can be sure that we’ll have payments covered for you over the Click Frenzy rush.
Not taking a punt on the year’s biggest online shopping event?
While you’ve got to be in it to win it, the above tips still hold true towards building a memorable brand.
So, get ready and line-up your strategy, for millions of Aussie shoppers are waiting to click and snap up red hot deals.
Read this success story to see why Costume Box decided to choose eWAY over PayPal.