Some of the most successful eCommerce businesses know exactly how to appeal to their audience. How do they do it and get it so right? We have compiled a list of marketing techniques to increase your online commerce success.
While supermarkets and shop fronts were busy preparing Easter eggs and hot cross buns in January, now is the reasonable time for eCommerce businesses to start thinking about Easter. With the average consumer spending 3-4 days off work over the Easter period and extra time browsing online, this is the perfect opportunity to get busy
eWAY recently celebrated International Women’s Day in exceptional style, hosting Monica Bradley & Melissa Occhipinti from SheEO™, as well as Yasmin Grigaliunas from World’s Biggest Garage Sale. Morning tea combined with a pledge wall, inspirational speeches and a vibrant Q&A left everyone feeling energised. Thank you to all of our special guests, as well as
As we move deeper into all things digital, we see payment trends changing at a rapid rate. Between major data breaches – think Facebook and the famed Cambridge Analytica saga of 2018 and the more recent 2019 attack on Australia’s Victorian Government – and more businesses moving online, the need to stay up-to-date is crucial.
Valentine’s Day is an important date which is fast approaching, and it’s a great gift giving opportunity to market your eCommerce business. According to statistics, Valentines’ Day achieves multi-billion dollar sales figures, and is celebrated by over 50% of customers (Pixel Union, 2018). However, with such a great opportunity, competition among retailers will heat up,
Feel like you’re investing time, money and resources into marketing your business only to end up seeing no results? Check out some of the most common marketing mistakes, the impacts they can have on your cash flow and discover how you can avoid the unnecessary costs of marketing mishaps. 1. A complicated path to purchase
The Christmas trading period signifies the start of one of the largest opportunities to maximise your sales. People are looking for gifts for themselves and their family members, and the number of Australian online shoppers is predicted to increase during this period. To take advantage of the increase in online shoppers, we have listed 3
Cyber-fraud is increasing exponentially and an attack can be devastating. Businesses need to understand the risks of cyber-fraud and get protected.
Small businesses are the most vulnerable when it comes to cybersecurity and are often the least equipped to deal with threats and the associated risks. In fact, 22 per cent of Australian small businesses1 who were the victim of the 2017 Ransomware attacks are no longer operating. Similarly, the majority of Australian small businesses still haven’t
OpenCart is one of the leaders in the eCommerce industry and today we introduce 5 tips to launching an eCommerce website in Asia using OpenCart for free.