Using Customer Journey Maps to Improve Experiences (Part 2)

Customer-Journey-Maps-Part2

Part 2: Creating Content and Driving Emotion Touchpoints and Content In Part 1, we looked at the importance of the customer journey and outlined the stages a customer moves through as they progress from awareness to making a purchase, and then on to remaining a happy customer that will hopefully start to promote your brand

How consumers are driving payment innovations

payment-innovations-eway

There’s been a huge amount of disruption in the payments industry over the past few years, and that change isn’t going to slow down anytime soon! With technological advances impacting all areas of our lives, it’s no surprise that customers are increasingly expecting quicker and more convenient ways to pay for goods and services. So