Category Archives: Optimisation

Is your eCommerce business ready for artificial intelligence?

artificial intelligence eway

Using Artificial Intelligence (AI) in your business may sound complicated or expensive, but it doesn’t have to be. The thing is, implementing AI can be as simple as leveraging an existing tool, like your Customer Relationship Management (CRM) or eCommerce platform, to suggest particular products to customers and generate email recommendations through machine learning. Now

7 ways to improve website engagement for your business

website engagement

You may be familiar with the saying, ‘you can lead a horse to the water, but you can’t make him drink.’ Put into context: you could have the best looking ecom store and a great product or service to offer, but if your customers aren’t engaged on your website, your sales will suffer. Think of

AI Technology: What is it and how can it improve my small business?

AI Technology: What is it and how can it improve my small business?

Artificial technology is not just confined to creepy looking human robots and home ‘helpers’ listening to your every word. Encompassing visual perception, speech recognition, decision-making, and translation between languages, these complex systems are increasingly making their way into the workplace – fortunately not to take over, but to assist you in organisation, management and future